Sky landers case study

Sky landers giants is a new version of the video game sky landers spyros adventure, this is a game where you buy the characters as littles figurines and can put them into the game using a little teleporter which puts the characters straight on to your screen. Sky landers is a very cartoonistic game and is made for younger children. The game is about a place called sky land which is full of different creatures like giants, thousands of years ago the giants were banished and now sky land is under attack again and the giants are needed to save sky land, you are the only person in the game that can get the giants back to sky land to join forces with the rest of the sky landers and keep it safe. 

This game is so unique because there are not many other games were you buy the characters as little figurines and can teleport the character that you want straight into the game in front of you. It is also unique because it has games within games like skystones which is a collectible card game within the real game, you can play against other players and win their cards from them to make your collection stronger. Another unique feature of this game is that the characters light up when placed near the portal and this done without using any batteries in the characters. This game is marketed by having adverts on kids T.V channels like nickelodeon and Cartoon Network, this is done to make sure that all children know that this game is coming out so they will ask their parents for it. Also they have given the characters their own personalities and voices of famous people so the players can make more of a connection with the characters.  The new skylanders called the series 2 skylanders have special powers in the game and these are only available for the series 2 skylanders, they are called the "wow pow." And these are updated powers that will make the characters a lot better.

The sky landers giants starter pack ranges from £55.00 to £60.00 across different consoles, in the starter pack you get three characters a portal a poster, trading cards and the game, the booster back costs between £40.00 to £45.00 on different consoles, you can also buy separate characters ranging from £15.00 for the giants to £9.00 for the normal sky landers. 

Sky landers was published by Activision , and is for all platforms like playstation 3, Xbox 360 Nintendo wii, wii u on the 18th of November 2012 and the Nintendo 3DS. Activision is known for publishing other games like call of duty black ops and modern warfare 3 which are both good games, with the first version of the game being a success and being published by Activision people that are going to buy it will trust that it will be worth what they have paid for it because Activision are a trusted game publisher and the first game was very good.