zynga

Zynga

Zynga uses in game purchases to make money because there games are all free to play, they sell things like lives, different clothing, armor and coins. Zynga are limited in the amount of things they sell as in game purchases because nobody will spend more than £30 on them games. They also use advertisements to make more money, they let companys put adverts on before the person can start to play the game and have advertisements around the page when you are playing. Zynga are also limited on the adavertisements they are paid for because once people stop playing the game which is usually after 3 months they will not want to pay to advertise there anymore because nobody will see it. Zynga had 306 million users so people will want to advertise on there game because that is where alot of people will see it, also with 306 million users if only 100 million users spent 1 pound each it would have 100 million pound.

Case study: Farmville
 Framville 2 was realeased in september 2012. Farmville 2 has 3D graphics, you can also not add things from the first farmville to your new game which makes you want to buy things from it to speed up your progress. Also the new game is more social features like you need help to build things and you need to grow crops to make things that you need to use in the game.